What it means

IOSS (Import One-Stop Shop) has applied since 1 July 2021 to B2C distance sales of goods with an intrinsic value up to €150, letting the seller or marketplace charge EU VAT at checkout and remit it through one member state. The €150 threshold is a hard cliff. A €149 item with 20% VAT charges €29.80 at the point of sale. A €151 item is outside IOSS, so import VAT is collected at delivery: 20% × €151 = €30.20, plus an estimated €10–€25 courier handling fee (estimate, MEDIUM confidence), giving €40.20–€55.20 in tax and fee at the door. The gap is not €2 of goods value; it is the difference between €29.80 collected upfront and €40.20–€55.20 collected later. Above €150, the seller should instead state that import VAT and duty are due at destination. A seller pricing a product at €151 creates a worse delivery experience than one at €149, which is why margin decisions should be tested against the threshold rather than after launch.

Why it matters

For a B2C parcel at the €150 boundary, IOSS moves VAT to checkout; above €150 the same item can trigger destination import VAT plus an estimated €10–€25 courier fee, a cash-flow and customer-experience cliff that pricing cannot smooth over.

Example

A consumer buys a €149 phone case under IOSS and pays €29.80 VAT at checkout; the same case priced at €151 falls outside IOSS, so they pay €30.20 import VAT plus an estimated €10–€25 courier handling fee at delivery — €40.20–€55.20 at the door instead of €29.80 upfront.

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